Meadow Fresh is proud to be the exclusive sponsor of the Weet-Bix Kids TRYathlon in the milk products category. We believe the right kind of food is critical to fuel kids in their preparation and recovery for this challenging and fun event. That's why we provide delicious milk and yoghurts for around 33,000 kids, and approximately 12,000 parents/caregivers at all seventeen events throughout New Zealand. The Weet-Bix TRYathlon is for 7-15 year old kids, encouraging them to stay active and healthy by swimming, cycling and running. The triathlon is open to kids of all sporting abilities and participants can choose to compete as an individual or within a team. The Sanitarium Weetbix TRYathlon is a fun family day out and a brilliant way to support health and fitness in our communities.